Often in open multiagent systems, agents interact with other agents to meet their own goals. Trust is, therefore, considered essential to make such interactions effective. However, trust is a complex, multifac...
Incentives and Trust in E-Communities
Citation: Journal of Trust Management 2015 2:3
How buyers perceive the credibility of advisors in online marketplace: review balance, review count and misattribution
In an online marketplace, buyers rely heavily on reviews posted by previous buyers (referred to as advisors). The advisor’s credibility determines the persuasiveness of reviews. Much work has addressed the eva...Citation: Journal of Trust Management 2015 2:2