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Incentives and Trust in E-Communities

  1. In an online marketplace, buyers rely heavily on reviews posted by previous buyers (referred to as advisors). The advisor’s credibility determines the persuasiveness of reviews. Much work has addressed the eva...

    Authors: Kewen Wu, Zeinab Noorian, Julita Vassileva and Ifeoma Adaji
    Citation: Journal of Trust Management 2015 2:2