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Medical Tourism

  1. Content type: Empirical article

    Marketing literature shows that the interaction between service encounters and customers is essential for the value creation process. However, little is known about how interaction contributes to customer valu...

    Authors: Pham Ngoc Thuy, Le Nguyen Hau and Nguyen Kim Ngoc Duyen

    Citation: International Journal of Quality Innovation 2019 5:2

    Published on:

  2. Content type: Empirical article

    This study empirically examines the effects of medical tourists’ experience of the decision-making process through a patient’s prior, actual, and post experience after having received the medical services. The...

    Authors: Soonae Hwang, DonHee Lee and Chang-Yuil Kang

    Citation: International Journal of Quality Innovation 2018 4:4

    Published on: