Medical Tourism

A value perspective of service interaction quality: the case of immigrants returning to native countries as medical tourists

Marketing literature shows that the interaction between service encounters and customers is essential for the value creation process. However, little is known about how interaction contributes to customer valu...

Authors: Pham Ngoc Thuy, Le Nguyen Hau and Nguyen Kim Ngoc Duyen

Citation: International Journal of Quality Innovation 2019 5:2

Content type: Empirical article Published on: 23 February 2019
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Medical tourism: focusing on patients’ prior, current, and post experience

This study empirically examines the effects of medical tourists’ experience of the decision-making process through a patient’s prior, actual, and post experience after having received the medical services. The...

Authors: Soonae Hwang, DonHee Lee and Chang-Yuil Kang

Citation: International Journal of Quality Innovation 2018 4:4

Content type: Empirical article Published on: 12 September 2018
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