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Medical Tourism

  1. Marketing literature shows that the interaction between service encounters and customers is essential for the value creation process. However, little is known about how interaction contributes to customer valu...

    Authors: Pham Ngoc Thuy, Le Nguyen Hau and Nguyen Kim Ngoc Duyen

    Citation: International Journal of Quality Innovation 2019 5:2

    Content type: Empirical article

    Published on: