Edited by Ho Jung Choo
Collaboration with Technology to Sell Fashion: The Fourth Industrial Revolution in Fashion Retail Business
The objectives of this special collection are to advance knowledge related to the current development of technologies applied to fashion retail businesses. Most of these technologies are new to the world, not to mention the fashion retail industry. In this respect, investigating how these technologies would affect consumers and retailers who interact with each other through fashion is meaningful. Research articles submitted to the special collection can relate to any technology applied to fashion retail through either brick-and-mortar shops or online stores. Consumer acceptance or avoidance of these technologies will be our special interest.